Micro LED, COB, segmented scenarios, conference all-in-one ...... This ISE 2024 is worth watching!

The European Exhibition on Professional Audiovisual Equipment and Information System Integration Technology (ISE2024) was held in Barcelona, Spain. As Europe's most prestigious equipment exhibition, ISE will celebrate its 20th anniversary this year and will be an unprecedented year that brings together the world's leading companies and professionals in the audiovisual industry to discuss and showcase the latest technology trends and innovations. 

On the first day of ISE's opening, the exhibition net area reached 82,000 square meters, more than 1,000 companies from all over the world participated in the exhibition, and a number of LED display companies gathered at the exhibition site, wonderfully displaying the world's leading professional audio-visual and industry solutions, presenting a shocking technical feast for the audience.

1. The leading enterprises continue to advance in the direction of Micro LED, and COB&MIP technology has become a key driving force

ISE 2024 is the first exhibition of the new year, more than 20 companies in the domestic LED display industry participated in the exhibition, and a variety of new products with novel design, leading technology, new solutions and display products and visual technologies that keep up with the world trend have been unveiled. The exhibition site is even more crowded, rubbing shoulders and in full swing, highlighting the rapid recovery trend of the prosperity and confidence of the LED display industry. Judging from the product technology displayed by domestic LED display manufacturers on the spot, COB&MIP packaging and display technology may represent the development direction of the future head manufacturers. Specifically:

Leyard showcased a full range of fine-pitch MicroLED products, including DirectLight Ultra 0.6mm MIP and MG 0.9mm MIP; The COB zone of Lianjian Optoelectronics also showcased VT0.7 micro-pitch products, using the Vmini micro-pitch display technology independently developed by Lianjian Optoelectronics, and Xida Electronics brought a small-pitch COB rental screen, low-power COB high-end cold screen and a new Haoyu COB series of products......

In addition, LED peripheral equipment manufacturers have also brought related solutions. For example, Colorlight brought the MLED intelligent correction solution, and its self-developed scientific-grade correction camera CCM6000 can effectively solve the COB screen display problem; Nova Nebula brought core technologies and 7 innovative solutions to the show, including the continuous evolution and application of core technologies such as MLED, 8K, and XR; Juneng Weiye brought the Mini/Micro LED special slim power supply......

All kinds of exhibited products show that more and more enterprises are increasing their investment in COB display technology and products, and gradually list COB as the focus of sustainable development and performance growth of enterprises in the future. This will accelerate the speed of COB R&D and technological breakthroughs, and its application reliability maturity in small and micro pitch products and Micro LED products is also improving, and with the continuous increase in sales, the cost decline rate is also accelerating, therefore, the price of indoor COB display products continues to decrease, and will gradually replace other packaging technologies to become the mainstream. 

COB has great benefits for the era of ultra-fine pitch and smaller pitch, reducing the "manufacturing chain length" and improving the "technology concentration" of the mid-to-high-end product market. Especially in the field of Micro LED, in the face of hundreds of billions or even trillions of markets, COB has its place, COB as a "small pitch LED to open up new markets with smaller pitch" upgrading industry characteristics are self-evident.

2. The brand is committed to creating segmented scene solutions, and LED display application scenarios are segmented and expanded

As a whole, from the perspective of this ISE 2024 exhibition, LED display has become an eye-catching product under various subdivided applications, and the added value of products has been continuously improved. 

The concert economy in 2023 has become a striking phenomenon, and this enthusiasm will continue into 2024. At this exhibition, Marian Optoelectronics brought the high-end rental Flying Bird RC series, which can present a variety of special effects scenes, create a sense of space comparable to the real one, and is suitable for large-scale performing arts public relations activities. As one of the earliest companies focusing on outdoor LED displays, Lingcan Technology not only brought outdoor solutions and indoor solutions, but also brought the Spider series of large screens for stage rental. In the future, the explosion of concerts will become a new engine to promote the development of LED stage rental screens, and it is not difficult to see that the exhibitors are imperative to the stage rental screen market.

On the naked-eye 3D, the main screen of Ruituo display HiPadII-P1.25 has become the focus of the audience, and the left side of the main screen adopts innovative curved screen splicing technology, presenting a naked-eye 3D effect, and the visual effect is lifelike. At present, the glasses-free 3D immersive experience space is inseparable from the help of LED screens, which can create an immersive virtual simulation demonstration environment, so that the audience can have an interactive experience in the physical space where virtual and reality are blended. Thanks to the strong support of national policies for the construction of the metaverse, the application scheme of glasses-free 3D and other technologies deeply integrated in the display has become a hot spot and direction for LED screen companies.

On the transparent screen, Silicon Micro brought holographic invisible screen hoisting solutions, M2 series and poster screen series to the ISE2024. At the same time, the giant "welcome screen" introduced at the south entrance of the Gran Via venue, the 193m² MUXWAVE invisible LED screen, which may be the largest transparent invisible screen in Europe to date, has become a permanent fixture of the venue.

In addition, a variety of creative LED displays, sports screens, VR cylindrical screens and other LED displays fully demonstrate the application scenarios in multiple subdivisions.

It is worth mentioning that XR virtual shooting is still the focus of the display market. With the explosion of the TV series "Flowers" at the beginning of this year, XR virtual shooting has once again earned people's attention. It is reported that part of "Flowers" was completed using XR virtual shooting technology, marking the further recognition of the most cutting-edge virtual shooting technology in the domestic film and television industry. At this exhibition, Shijue Guangxu brought the latest technical achievements in XR virtual shooting solutions, and successfully demonstrated the application of TrueLight technology through cooperation with Brompton, which indicates that the technology is widely used and developed in China.

In recent years, various LED manufacturers have launched corresponding XR virtual shooting solutions, and the national policy side is also continuing to increase, XR virtual shooting, as an emerging incremental market, will also bring new growth opportunities for LED displays. LED display companies provide not only a single LED display product, but also the entire virtual shooting ecosystem. Although the current mainstream application scenarios are film and television shooting, radio and television broadcasting, education and teaching, with the continuous expansion of scenarios in the future, it will create a broader market space for XR virtual shooting, and also bring new vitality to the LED display market with slowing demand. With global layout and technical advantages, LED display companies are expected to occupy an important position in this development trend.

3. The application experience of LED all-in-one machine is upgraded, and it is expected to become a 10-billion-level market

As a new category of LED display industry in recent years, LED all-in-one machine is currently used in conferences, education, exhibitions, control rooms and other scenarios. Presenting the LED all-in-one application experience upgrade, multi-point interactive experience, 21:9, subdivided scene functions, etc., the size range covers from 108 to 138, such as the foreign brand Samsung showed its IAC 130-inch 2K LED all-in-one machine; LG showcases LED conference all-in-one ...... in a variety of sizes.

With the emergence and development of LED all-in-one machine, product awareness continues to improve, which further stimulates the application vitality of LED small spacing in the conference market, and at the same time drives more related enterprises in the conference field to enter the LED market, and LED all-in-one machine will gradually become a new battlefield for enterprises to grab. According to the analysis of industry insiders, enterprises are competing for the layout of the LED conference all-in-one field mainly due to two factors: one is policy guidance, and the other is to seek new incremental markets. At the policy level, the trend of large-size display products in the education market is clear, and the "Interactive Electronic Whiteboard" standard issued by the Ministry of Education clearly stipulates that classrooms larger than 70 square meters (more than 50 people) need to be equipped with display equipment with a display size of at least 100 inches or more. Secondly, in the education market, the product characteristics of small-pitch LED displays and LED all-in-one machines are consistent, the distribution structure of the pitch segment is similar, and the procurement model is similar to that of government and enterprises, so it has become one of the important directions for enterprises to seek new increments.

Looking forward to 2024, the LED all-in-one machine will enter a new node in terms of technology, cost, brand lineup, market awareness and influence, and it is expected that the LED all-in-one machine will become a 10-billion-level market in the next 3-5 years. The grand holding of the ISE exhibition not only shows the vitality and potential of the professional audiovisual market, but also indicates that the global audiovisual market maintains an upward and positive development momentum. At the same time, as a comprehensive exhibition of the optoelectronic industry with great scale and influence in the industry, the ISE exhibition is also the best stage for the most cutting-edge display technology and mature products of domestic LED display manufacturers, which can allow participants in the global professional audio-visual field to see the demeanor of LED display screen companies, and China's competition pattern and market share in this field are attracting much attention.