Among the five key words, insight into the wind direction of LED display in 2025

The dawn of 2025 has illuminated the earth. Looking back at 2024, the LED display industry will forge ahead in the interweaving of challenges and opportunities, drawing a complex and hopeful industry picture. In this article, let us deeply analyze the changes in the LED display industry in the past year through the following five keywords, and look forward to the development trend and new trends in 2025.

Market segmentation, differentiated competition under precise positioning

In 2024, after a series of technological innovations and market changes, the LED display industry will show a development trend of more segmentation and precise positioning. This trend is not only reflected in the iterative upgrading of product technology, but also reflected in the in-depth layout of the company's market strategy. 

From a technical point of view, the LED display industry has achieved a number of technological breakthroughs in 2024. The mature application of packaging technologies such as MIP and COB has promoted the rapid development of Micro/Mini LED technology, which has significantly improved the resolution, brightness and color reproduction of LED displays. These technologies not only improve the product performance of traditional application scenarios such as corporate conferences, security monitoring, retail exhibitions and other fields, but also provide more possibilities for emerging applications such as virtual shooting and cinema. 

In terms of market strategy, LED display companies have begun to pay more attention to market segmentation and precise positioning. In the face of increasingly fierce market competition, enterprises no longer blindly pursue large and comprehensive market coverage, but instead focus on one or several market segments, and establish competitive advantages by providing differentiated products and services. This shift in strategy is not only reflected in the adjustment of product lines, but also in the marketing and service system of enterprises. In addition, LED display companies have also begun to actively explore emerging application fields, such as all-in-one machines, LED movie screens, etc. These emerging applications not only bring new growth points to the LED display industry, but also provide a stage for enterprises to show technological innovation and market insight.

Overseas expansion, the power of Chinese brands under the global layout

In recent years, the LED display industry has made significant progress in overseas markets. In 2024, many Chinese LED display companies have accelerated the pace of overseas layout, and continuously improved brand awareness and market share by setting up overseas R&D centers, production bases and sales networks. According to data from Lotu Technology, from January to November 2024, the export value of LED displays in Chinese mainland will be 9.45 billion yuan, a year-on-year increase of 3.5%. 

From the perspective of time rhythm, in the first half of the year, driven by overseas sports events and cultural tourism industries, the export value increased by 9.7% year-on-year; In the second half of the year, it decreased by 3.7% year-on-year. In the export region, the European and American markets are weak, and Southeast Asia and the Middle East and Africa have become new growth points. Asia was the main export region, accounting for 35.6%, a year-on-year increase of 1.6 percentage points, and the export value increased by 8.4%. Demand in Southeast Asia continues to grow, and the export volume of Pakistan, the Philippines and other countries has increased by more than 25%. The Middle East and Africa had the highest growth rate in exports, reaching 27.6%, accounting for 11.9%. The rapid economic growth in these areas, the rising urbanization rate, the popularization of digital technology, and the wide application of LED displays. 

At the same time, the Belt and Road Initiative has deepened China's trade and investment cooperation with these regions. The frequent holding of major events such as sports events and international exhibitions has also contributed to the rapid growth of the demand for LED displays.

Favorable policies are a catalyst for the reshaping of the market structure

In 2024, the LED display industry will usher in new development opportunities driven by policy dividends. The introduction of a series of national policies has accelerated the technological upgrading and market expansion of the industry, and has become an important catalyst for the reshaping of the market structure.

 At the beginning of the year, the Ministry of Industry and Information Technology and other seven departments jointly issued the "Implementation Opinions on Promoting the Innovation and Development of Future Industries", which clearly stated that it is necessary to accelerate the research and industrialization of new display technologies such as quantum dot display and holographic display, including Micro-LED, laser, printed display and other technologies. These technological breakthroughs not only improve the picture quality, color and brightness of LED displays, but also expand their applications in high-end application scenarios such as intelligent terminals, intelligent networked vehicles, and remote connections, bringing new growth points to the industry. 

Subsequently, the Ministry of Culture and Tourism and other departments jointly issued the "Smart Tourism Innovation and Development Action Plan" and the "Implementation Plan for Promoting Equipment Renewal in the Field of Culture and Tourism", which further promoted the wide application of LED displays in the field of tourism and performing arts. The rapid popularization of smart tourism projects has made LED displays an important terminal for information display and interactive experience. At the same time, the upgrading of performing arts equipment and the film industry has also driven the upgrading demand of LED display in stage lighting, sound, display system and cinema projection system. 

In addition, the National Development and Reform Commission and other five departments jointly issued the "Measures on Creating New Consumption Scenarios and Cultivating New Growth Points of Consumption", which provides a broader market space for the LED display industry by promoting the construction of new scenarios of cultural tourism and sports consumption, new shopping and consumption scenarios, as well as the development of innovative technologies and digital applications. 

Driven by policies, profound changes have also taken place within the LED display industry. On the one hand, the leading enterprises have further consolidated their market position by virtue of their advantages in technology, capital and channels; On the other hand, small and medium-sized enterprises have achieved rapid development through differentiated competition and market segment expansion. With the support of favorable policies, the LED display industry has shown a diversified and differentiated development trend, and the market pattern has been further reshaped.

Intelligent integration, industrial transformation under the wave of technology

From a single information display to an intelligent interactive experience, the functions and application scenarios of LED displays are constantly expanding. Taking the intelligent conference system as an example, through the integration of voice recognition, face recognition and other technologies, the LED display can realize the real-time display and interaction of the meeting content, which improves the convenience and efficiency of the meeting. 

In 2024, with the accelerated breakthrough and large-scale application of new display technologies such as quantum dot display and holographic display, the image quality, color and brightness of LED display have been significantly improved, providing a richer visual experience for high-end application scenarios. At the same time, the introduction of policies such as smart tourism, performing arts equipment updates, and high-tech promotion of the film industry has brought broad market demand and new development opportunities for the LED display industry. 

On the other hand, with the rapid development of artificial intelligence, big data and other technologies, the LED display industry has also ushered in a new stage of intelligent integration. Whether it is the information display of the smart screen of the scenic spot, or the online and offline integration display of the shopping district, the LED display has become an important information display and interactive terminal with its high definition and flexibility. Through the close integration with cloud computing, big data, artificial intelligence and other technologies, the LED display realizes more intelligent and personalized service display and recommendation, which greatly improves the user experience. 

In addition, with the continuous segmentation of market demand, the LED display industry has also begun to show a new trend of differentiated competition. Enterprises have accurately positioned themselves according to their own technical advantages and market demand, and launched customized solutions that meet specific application scenarios. This kind of differentiated competition not only helps enterprises to better meet market demand and increase market share, but also promotes the continuous innovation and development of the entire industry.

A new model of cross-border cooperation and industrial integration

In the cross-border cooperation in the field of LED display, we can see various forms of innovative practices. On the one hand, LED display companies cooperate with technology-based enterprises to jointly develop new technologies and new processes to improve the performance and quality of products. For example, the cooperation between Nationstar Optoelectronics and Hikvision, the two sides have carried out in-depth cooperation in LED chip technology, packaging process, display control technology, etc., to jointly promote the progress and upgrading of LED technology. This technology-driven cross-border cooperation not only improves the technical level of LED displays, but also brings new market opportunities to both companies. 

On the other hand, LED display companies are also actively cooperating with other industries such as the cultural industry and the tourism industry to achieve industrial integration and innovation. For example, in cultural tourism projects, LED displays, as an important means of display, enhance the cultural connotation and attractiveness of tourism products by integrating cultural elements and creative content. At the same time, through the promotion of tourism platforms, LED display companies can also expand market influence and audience coverage. This cross-border integration based on resource sharing, complementary advantages, and innovation-driven not only breaks the boundaries of traditional industries, but also realizes the value-added effect of cultural tourism projects. 

In addition, LED display companies have also shown great application potential in emerging fields such as intelligent manufacturing, virtual reality, and augmented reality. Through cross-border cooperation with these fields, LED display companies can expand new business areas and promote the intelligent and multi-functional development of products.