What is the customer group of LED rental screen?

There are three main types of customers for LED rental screens, the first is the leasing company, they purchase rental screens for leasing to the program groups that need to be used when performing or having programs; Second is the trading company, which purchases rental screens for the purpose of reselling to their end customers, which can be domestic or foreign end users; There is also a type of program group that often needs to use rental screen performances, because they are specialized in undertaking performance activities or advertising, and the display screen is their essential performance equipment, which belongs to the end customer. Of course, there is also a type of customer who uses rental screens for temporary advertising, such as car screens, and this kind of customers can be classified as end users, because they are the end users of the display screen and are used to undertake the advertising of their customers. After understanding the customer group of LED rental screens, let's analyze what characteristics outdoor rental screens need to have, and how different customer groups choose.

1.Leasing company

For leasing companies, their profits are mainly by renting out the screen to earn rent, therefore, what they are most concerned about is whether there is anyone to rent their screen, then the rental screen they purchase should be relatively cost-effective, not too expensive, because the performance program group that comes to rent the screen generally does not rent too expensive screen, unless it is a special performance or occasion. Therefore, LED display manufacturers need to have such cost-effective rental screens for such customers to choose. Of course, this kind of customers need the kind of price that is not too high, not that they need to be very low, because although they are very sensitive to price, but quality is also extremely important to them, if the quality is not good, it may damage their reputation in the industry, leasing companies to a large extent need to rely on old customers, and the reputation of customers.

2.Trading companies

For trading companies, it is somewhat similar to leasing companies, but they mainly make a profit by selling the product and making a profit through the difference in the price of the product. Trading companies can also be divided into 2 categories, one is a well-known big brand trading company, the other is a small and medium-sized trading company, for large brand trading companies, they are more inclined to look for those products with more characteristics, not so sensitive to price, they are concerned about whether your product has more unique characteristics than the products on the market, whether such characteristics can solve some problems of customers, if your product added value is relatively high, this kind of customer can also accept the corresponding high price to purchase such products.

For most of the small and medium-sized trading companies, of course, they will also like more distinctive products, but due to the factors of customer groups, they will be more inclined to purchase more popular products in the market, more sensitive to price, some small and medium-sized traders will even purchase rental screens far below the market price, so that they can earn more price differences, but such low-priced products are likely to use low-value materials in terms of quality, or reduce the technical parameters that should be detected to reduce costs. Therefore, it is not recommended that traders take the risk of purchasing such products, and it is recommended that traders can choose to purchase products that are not too different from the market price through the understanding and judgment of the display screen in the industry.

3.End customers

For end customers, they will pay more attention to the quality and characteristics of the product, and they are more inclined to whether the rental screen they purchase can meet their specific needs. For example, when they want to purchase LED outdoor rental screens, they need to consider whether the protection level of this display screen can meet the requirements of no water ingress during outdoor heavy rain, whether the design of the product can meet their needs for rapid installation, disassembly, and handling during long-term performances, and whether the LED display screen can be guaranteed to be black due to power failure during a theatrical performance. Therefore, for such customers, they will only consider the price when they meet the product features they need when they use it, and some customers will even ask for customization.

Through the above analysis of the classification of customers, it can be seen that different types of customers have different requirements or focus on products, LED display manufacturers need to understand their customer groups, and then produce the products they need for customers, only in this way can we create greater value for customers.